Escaping PR Hell Unscathed : Realizing PR Isn’t About Handling Yesterday, But Securing the Future
Public relations (PR) is a vital part of any business strategy. When done well, it helps maintain a brand’s positive image. However, when things go wrong, they can spiral into what we refer to as PR hell—a state of reputational chaos that can tarnish even the most successful brands. The key to escaping PR hell…